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Small Agency of the Year

In 2014 the hard working and incredibly talented team at the agency received a much-deserved recognition, we won Ad Age’s National Small Agency Award for shops under 75 employees. I’d always been somewhat agnostic about awards. My mentor, William Ball, founder of the American Conservatory Theatre, took the position that when artists chase awards they often become risk averse and compromise their creative integrity. The Ad Age Award recognized the hard works (plural) of a collective. I was very proud to be honored in that context. The work they specifically acknowledged consisted of two campaigns, one was Bolthouse, the other was TrueCar. Both have been very near and dear to my heart. The award was as much recognition of these two fine companies as it was every single person at the agency.

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© Copyright 2016 Lucas Donat. All rights reserved.