Over the last 25 years, Lucas has been helping game-changing companies change the world. As the CEO of Tiny Rebellion, he has presided over the advertising success of disruptive companies like eHarmony, LegalZoom, Hotwire, and TrueCar. In 2014, his agency won Ad Age’s Small Agency of the year. That same year Lucas held a joint position as CEO of the agency and CMO of TrueCar and is now full time as the Chief Brand Officer for TrueCar. Lucas is a member of the Director's Guild of America and has directed many of the campaigns for his clients over the years. He resides in Malibu with his wife of 33 years and their 20-year-old daughter.