Over the last 25 years, Lucas has been helping game-changing companies change the world. As the CEO and Founder of Tiny Rebellion, he presided over the advertising success of disruptive companies like eHarmony, LegalZoom, Hotwire, Ancestry, and TrueCar. In 2014, his agency won Ad Age’s Small Agency of the Year. In 2015 Lucas joined TrueCar as its CMO and later also became its Chief Brand Officer. After an end-to-end rebrand of TrueCar in 2020, Lucas returned to his first love, Tiny Rebellion, where he is currently its Founder and CEO. Lucas is a member of the Director's Guild of America and has directed many of the campaigns for his clients over the years. He resides in Malibu with his wife of 35 years and their 22-year-old daughter.